Smart CUHK Challenge
The Chinese University of Hong Kong | Branding, Event Identity, Print
Background
Smart CUHK Challenge is organised by The Chinese University of Hong Kong to promote the development of smart city. The project aims to improve campus life by implementing innovative and sustainable measures, and extend the experience to wider community for a better social environment. Participants are CUHK students, alumnis and professional staff from different disciplines and professions. By engaging in various activities, they will build a Smart Campus together.
Design
The concept of “creativity in campus” is highlighted in the logo’s typography of “SMART”. The multi-dimensional “M” represents the creative thinking needed for smart design for the future. Fluid elements added in the creation of “M” echo with the transformation and flexibility required for presenting the competition’s theme. The logo design is based on the motif “think in different angles”. When people finally reach the answer , “!” is what one could instantly feel . An exclamation mark is thus hidden and can be seen when the logo is reversed 90 degrees. The contrast of highly saturated purple and green adds vigour and intensity into the design.
簡介
香港中文大學成立的 Smart CUHK Challenge，以推廣智慧城市為目標，活用創新和可持續方法建立智慧校園，希望為中大學生、教師及導師、校園使用者等建立更佳的校舍。更有望藉智慧校園的經驗，延伸及惠及至廣大社會。參加者均為中大師生或校友，他們將透過不同活動築起智慧校園。
設計
標識設計把「藏於校園內的創意」此概念融入於「SMART」字之中。以立體呈現的「M」代表智慧型設計所具備的多角度思考，與現實呼應。設計過程亦為「M」加入靈活元素，比喻參加者可因應情況轉化形狀，切合比賽主題。創意靈感亦來自「另一角度觀察事物」，當我們找到答案時，心底會出現「！」，感嘆號因而藏於標識中，轉換90度時就能看見。高純度的紫、綠對比色，為標識加添積極和強烈氛圍。
