While True Code
Background
While True Codes is a local coding company which provides professional and multi-faceted services in the digital realm. WTC believes in life-long learning through creation and innovation in the process of coding.
Design
We pick “[]” (Parentheses), the essential language of coding, as the core ingredient for the identity to instate the company's motto “I will not break”. The small curved end, clean lines and simplistic shape of parentheses blend perfectly to form the WTC logotype. The slightly humanisation of Avenir and the modest navy colour adopted in the logo summarise the clam feeling of the brand. A set of looping parentheses pattern is developed as extension application in logo animation, motion graphics and brand pattern. The encircled parentheses ignites feeling of endlessness and reflects the brand’s personality - persistence and consistency.
