Smart CUHK Challenge 2020/21

2021, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

The first smart campus initiative at CUHK aims to provide an experimentation platform and resources to support students and staff to actively address challenging questions and propose innovative solutions for the development of a smart CUHK campus.

The colour scheme of the graphics is in line with the contrast colours of the logo. The pure purple is chosen as the key tone to match with other colours for different illustrations. Combined by simple lines and flat illustration, the style is filled with modern vibe. Geometrical forms as well as simplified characters of CUHK are adopted to tell themes of the institution.