Exploring the City of Knowledge

2022, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

The Faculty of Social Science can be imagined as a vibrant city filled with diverse avenues of knowledge and discovery. On Social Science Info Day 2023, visitors have the unique opportunity to explore every corner of this intellectual metropolis and uncover the areas that spark their curiosity. We have been commissioned to create a set of publications and event identity that encapsulate the essence of this event, crafting materials that resonate with the dynamic and multidisciplinary nature of social sciences.

To enhance the humanity and relatability of the illustrations, the design incorporates "人" (human) shapes throughout, showing figures exploring the cityscape and embodying the interaction between individuals and the vast array of social science disciplines. This artistic approach allows visitors to visually and conceptually engage with the subjects they are interested in, fostering curiosity and a deeper connection with the social sciences. Join us at Social Science Info Day 2023 and immerse yourself in this vibrant city of knowledge, discovering the programs that captivate your interest and participating in a journey through this dynamic academic community.