CUHK Faculty of Social Science Info Day 2019

2019, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Illustrator: Woody Chau

The CUHK Faculty of Social Science Undergraduate Admission Information Day is designed to provide comprehensive information and address any queries for students interested in studying social sciences and their parents. On this day, participants will have the opportunity to learn about the curriculum offered by the Faculty of Social Science at CUHK, as well as the academic resources and campus facilities available. Additionally, professors from various disciplines, along with current students, will share their academic experiences and personal stories, giving participants a deeper understanding of the career prospects in different fields.

Visual Experience: Immersive and Captivating

Our illustration features 15 whimsical social science elves, each representing different disciplines within the Faculty. These elves are seen exploring a vibrant cityscape, which symbolizes the dynamic and multifaceted educational experience at CUHK. The elves are not just passive observers; they are actively engaging with the environment, mirroring how students immerse themselves in their studies and campus life.

To highlight CUHK's unique identity and its blend of tradition and modernity, we've incorporated several iconic infrastructures, such as Satellite Remote Sensing Ground Station, Gate of Wisdom, Water Tower, Campus Shuttle Bus and Lions Pavilion. The illustration is designed to be immersive, making viewers feel as though they are stepping into the CUHK campus. The elves are depicted engaging with these elements in various interactive and playful ways, which makes the scene lively and engaging. By integrating these signature infrastructures into the setting, we evoke a sense of familiarity and belonging, inviting prospective students and their parents to visualize themselves as part of the CUHK community.

The key visual illustration encapsulates the essence of academic exploration. By fusing iconic campus landmarks with the lively depiction of social science elves, we create a narrative that is both enchanting and informative. This design aims to inspire prospective students to envision their educational path at CUHK.