CUHK Faculty of Social Science Info Day 2018

2018, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Illustrator: Can Chan

Designer: Cathy Cheng, Vicky Ip

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The Information Day of Faculty of Social Science, CUHK took place in mid-October 2018. The event aims at providing an opportunity for college students to explore the undergraduate curriculum offered.

To deliver messages in a lively tone, the sharp contrast of Bright Yellow and Ruri Blue are adopted to underline the variety and vibrant spirit of the Faculty. 15 elves are designed to represent the respective major, visualising their content in vividly illustrated details. Information could break away from the traditional description and be featured in the form of playfully assembled icons. The young visitors could search for their own elf during the visit. The characteristics of the 15 elves are defined by the distinctive qualities of each major. A thorough understanding of the curriculum is thus crucial in the progress of creation. As the media of communication and visual translators of the programmes, we remain in close communication with the faculty members to ensure the accuracy of every single detail. With numerous times of modification, each elf in the project is born with joint effort of all team members.