The annual Orientation Day of Faculty of Social Science, CUHK took place in mid-October 2018. The event aims at providing an opportunity for college students to explore the undergraduate curriculum offered. The project involves design of event identity, promotional materials as well as booth and campus decorations. Creating an effective and captivating visual identity is the primary aim of this project. After all, students’ impression and understanding of the programmes in their 2-day campus visit may affect their decision making on their road ahead.
To deliver messages in a lively tone, the sharp contrast of Bright Yellow and Ruri Blue are adopted to underline the variety and vibrant spirit of the Faculty. 15 elves are designed to represent the respective major, visualising their content in vividly illustrated details. Information could break away from the traditional description and be featured in the form of playfully assembled icons. The young visitors could search for their own elf during the visit. The characteristics of the 15 elves are defined by the distinctive qualities of each major. A thorough understanding of the curriculum is thus crucial in the progress of creation. As the media of communication and visual translators of the programmes, we remain in close communication with the faculty members to ensure the accuracy of every single detail. With numerous times of modification, each elf in the project is born with joint effort of all team members.