iKU is a brand new sushi take-away shop in America. It supplies fresh and tasty sushi in a self-served basis. No matter having a quick meal or some snacks, customers can choose their favourite sushi & maki and then make their sushi sets. This is an energetic eating experience which enables customers to enjoy healthy food in a very short time. The concept of this logo comes from sushi matching. Based on the common sushi shape, we created a special logotype for iKU, showing the characteristics of this sushi shop – customer can mix and match their own sushi set.