High Party

Vitalon Foods Company | ,

"High Party" targeting Taiwan teenagers , the brand shows the culture of young people nowadays, finding happiness in unhappiness. The concept of packaging, using party bears as main character, showing the mood of release, invigoration and fun, like having a break to escape from the reality. The illustration using a funny way to show the interaction between bear and wine glass or bottle. Using bear to represent the young people entering society, they felt released after having "High Party".