Coffee Fantasy | 12
From Bean To Art
The representative character of Ethiopia Abera is the Somali Wild Ass from Ethiopia. The warrior in armor is showcasing Jebena Buna - a local traditional coffee ceremony. The ritual begins with the host spreading Tena Adam as well as a variety of flowers on the floor and table. Tena Adam, a plant with great vitality, refuses to die easily and grows abundantly as long as it is watered. Its passion for life is a precise metaphor to Ethiopians who embrace life with every breath.
The earthen jar and hot coals are essential in Jebena Buna. The round-shaped black, clay jar with narrow spout reminds people of the beautiful figure of a Ethiopian young lady. The engraved patterns on the spout and mouth of the jar is a strong tie to the splendid local culture. In Ethiopia, men are forbidden to make coffee. Women dressing in traditional costumes are the ones who serve the drink. The poster challenges the patriarchal order by transforming a docile Somali Wild Ass into a vigorous warrior. The strong, masculine character could also fill the cup with his well-built body!
Ethiopia Abera 以埃塞俄比亞的索馬里野驢(Somali Wild Ass)作主角，身披盔甲向眾人展示著產地中著名的咖啡儀式⸺咖啡道(Jebena Buna)。 該儀式需用一種名為「科特瑪(Tena Adam)」的綠草鋪成「道場」。生命力極強、只要有水便能旺盛地生長的「科特瑪」草展現了埃塞人們對生命的熱愛和對新生活的渴望。