Anniversary Beer
Never-Never | Packaging, Product, Typography
Background
The year 2018 marks the third anniversary of establishment of Never-Never. The name, Never Never, has a positive meaning – nothing is impossible. The name is based on our belief: creativity is rooted in courage. We believe the courage to try and not to maintain the status quo are key components to form creativity. Never Never reminds all of us to be courageous to face every challenge in our life. Today we would like to express our sincere gratitude to our clients for giving us invaluable opportunities over the past three years. Also, we would like to thank all our friends from different parties and regions for giving us instructive advice and continuous support. Here we proudly present this craft beer to you. Let us make a toast to the past efforts and the future!
Design
We name this special edition craft beer as 「永不言敗 Never Say Never」. In addition to celebrating our third anniversary and transmitting our belief to everyone, we truly wish all of you can pursue your dreams and achieve the goals successfully. We proudly introduce our crossover brewery this year, LAB Brewer, a brand-new local brewery in Hong Kong, which demonstrates passion and love in their craft beers. This special edition craft beer, which is freshly brewed with high-quality natural ingredients, is tailor-made to celebrate our third anniversary.
