We Need Wine

2021, Singapore

Design Director: Woody Chau

Art Director: Can Chan

Designer: Vicky Ip

We Need Wine is a distinguished online wine wholesale platform based in Singapore, dedicated to distributing the finest French wines. To us, wine transcends mere maturation and aging. It encapsulates a mystique that is meant to be savored with every sip, capturing the true essence of what we consider bottled poetry.

Our brand embodies elegance and sophistication, reflected in our choice of vintage colors: Prussian Blue and Camel. These hues permeate our visual identity, signifying the excellence of our offerings. By merging modern French typography with wine-inspired elements, we underscore our ambitious yet refined vision, encapsulated in the phrase “La Meilleure Œnologie” — the pinnacle of oenology.

Our bespoke brand typeface interweaves calligraphic ornaments that mimic the delicate, twining, and climbing nature of grapevines with classic typography characteristics. This combination of simplistic thick and thin strokes results in a distinctive contrast, making our visual identity both memorable and graceful. The influence of grapevines in our typeface subtly yet tastefully conveys the professionalism and finesse intrinsic to our business. It reflects our commitment to offering only the finest wines, embodying the sophistication and quality that We Need Wine stands for.