Trouble Hunter

2017, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Illustrator: Can Chan

We designed a character—the octopus 🐙 called "Trouble." We hope Sensory Zero can be like the surfer in the illustration, unafraid when facing the Trouble monster and overcoming every challenge! Also, in 97 years, it will be a century-old store 💪. The baby octopus is the incarnation of "Trouble," embodying the soul of S0. Following the birth of the baby octopus, the samurai, representing Sensory Artisan, must diligently nurture and sustain it to avoid being ensnared by trouble.