Top Blade Steak Lab
Identity, Print, Illustration, Interface
2024, Hong Kong
Design Director: Woody Chau
Art Director: Can Chan
Designer: Kelly Cai
Illustrator: Can Chan, Kelly Cai
Established in Hong Kong since 2017, Top Blade Steak Lab has been renowned for its premium steaks, creating a warm and quality dining experience for every customer. "Quality steak for all" remains at the heart of their mission. In this rebranding project, we aims to reposition Top Blade Steak Lab, revamping the visual identity system to reflect a high-quality yet playful image. The redesigned branding will ensure consistency from online to offline platforms.
Inspired by the concept of "Connection and Imagination," the new design retains the signature winding lines, transitioning from a bright yellow to a sophisticated Medium Red. With simplified lines and symbolic illustrations, Top Blade continues to be a place that connects steak enthusiasts, offering a delightful dining experience for all.
