The Tale of Coffee Making

2018, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Cathy Cheng

The paper cups designed for Espresso Alchemy is a storyteller itself, narrating the tale of coffee making with its richly expressive details. A set of alchemical symbols are re-designed and re-interpreted with elements of coffee, introducing the coffee’s profile from bean to cup. Leaving a vintage impression, the paper cups echo with Espresso Alchemy’s mystical image and underscore the brand’s creative fantasy. There are cups of two sizes from the series, with specially designed sleeve over the small one. When people twist the sleeve while they drink, it is just like taking a journey to the magical coffee-making world through the little hole. Coffee can be fun, and there are always possibilities waiting to be explored.