The Grainy Imagination - Ink

2025, Hong Kong

Design Director: Woody Chau

Illustrator: Can Chan

This year, we have the packaging design project for Grindie, themed “ The Grainy Imagination”. One of the design for the lava sesame mooncake, combines the new ink painting with the essence of the Mid-Autumn Festival. Using gold and silver inks, the design outlines fluid lines that evoke delicate ink rhythms gracefully flowing across paper.

The design incorporates a grainy texture, reminiscent of fine sesame particles. The overall packaging features a deep black background, enhanced with a frosted finish, adding a touch of elegance. This design seamlessly blends the new with the old, offering an artistic and gastronomic feast from both visual and taste perspectives.