The Grainy Imagination - Original

2025, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Erly Amethya

Introducing the "Grains of Imagination" mooncake packaging series for Grindie, designed for this year's Mid-Autumn Festival. This project features three distinct gift boxes, each reflecting the fusion of skilled craftsmanship with modern innovation—a core philosophy of Grindie. Drawing inspiration from grainy textures, we crafted a visual narrative that captures the essence of traditional foods through a contemporary lens, celebrating the unique spirit of artisanship and creativity.