The Coffee Factory

2022, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

Inheriting the sprite of the ancient alchemy, Roasters Alchemy shares the endeavor to perfect their coffee. Aligned with Roasters Alchemy’s magical, dynamic brand image, graphics around the theme “expressive transformation” are developed for the drip-bag coffee packaging. The playful, detailed drawings centred on medieval alchemy reveal the secret to a cup of good coffee. The match of black kraft paper and silver foil stamping of drawings adds solid texture to the packaging and brings out industrial chic. The hybrid illustrations of alchemists’ tools and coffee making machines fully cover three sides of the box. One may enjoy the coffee along its fascinating making journey. Each type of coffee bean comes with a distinctive sticker of its colour, for coffee lovers’ easy association to a great variety of quality beans.