Spring is in the Air - WATER

2024, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Erly Amethya

Illustrator: Can Chan

Photographer: Helen Kwok

Inspired by the spring landscapes depicted in traditional paintings, the design blends neoclassical style with elements of ink painting and nature, such as flowers, fish, pines, and birds.Through a poetic visual language, it showcases the lively scenes of spring’s arrival, symbolizing a new year full of life and hope.

{ WATER }

The illustration for the cookie gift box series portrays the scenery of a spring lakeside.

In the bright spring sunlight, carp swim joyfully beneath the ripples. Across the blossom-covered water surface, dragonflies gracefully skim, as if dancing among the flowers.