Spring is in the Air - EARTH

2024, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Erly Amethya

Illustrator: Can Chan

Photographer: Helen Kwok

Inspired by the spring landscapes depicted in traditional paintings, the design blends neoclassical style with elements of ink painting and nature, such as flowers, fish, pines, and birds.Through a poetic visual language, it showcases the lively scenes of spring’s arrival, symbolizing a new year full of life and hope.

{ EARTH }

Inspired by traditional festive flowers , each illustration on palmier gift box features chrysanthemums, peonies, and peach blossoms, symbolizing longevity, prosperity, and great relationships.