Moonlight Treasure Box

2024, Hong Kong

Art Director: Can Chan

Design Director: Woody Chau

Photographer: Can Chan

May we stay in the moments we cherish most, with those we wish to protect the most.

This year's Beans Mooncake series draws inspiration from the story of "A Chinese Odyssey." The design features a bamboo box paired with Begonia glass, evoking an irreplaceable sense of rustic charm that transcends time. The sleeve design skillfully blends ink elements with minimalist geometry, depicting the moon and the earth in mutual reflection, symbolizing the reunion of distant places. The star trails illustrate the passage of time, capturing the fleeting moments where the past, present, and future converge. In this very moment, we gather to celebrate the Mid-Autumn Festival together.