2024, Hong Kong
Art Director: Can Chan
Design Director: Woody Chau
Photographer: Can Chan
Paper: Antalis (Hong Kong) Limited
Print Production: Champion Design & Production Co. Ltd.
May we stay in the moments we cherish most, with those we wish to protect the most.
This year's Beans Mooncake series draws inspiration from the story of "A Chinese Odyssey." The design features a bamboo box paired with Begonia glass, evoking an irreplaceable sense of rustic charm that transcends time. The sleeve design skillfully blends ink elements with minimalist geometry, depicting the moon and the earth in mutual reflection, symbolizing the reunion of distant places. The star trails illustrate the passage of time, capturing the fleeting moments where the past, present, and future converge. In this very moment, we gather to celebrate the Mid-Autumn Festival together.