Keep Going

2020, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

"朝"symbolizing "Morning," brings to mind the intense warmth of the rising sun and the relentless drive to move forward. This evocative name inspires two artful business card designs, each delicately weaving the coach's essence with the dawn's mystique. Both cards utilize Risograph printing—a choice that is far from accidental. This method is cherished for its rich textures, unique stencil patterns, and deep, vibrant hues. These qualities accentuate the unwavering strength and resilience of the athlete's spirit.

The first card bathes in a sophisticated palette of gold and deep blue, radiating a profound sense of stability and gravitas. Its abstract design masterfully captures the forward energy of "朝"; viewed vertically, it presents the character "朝" while a horizontal perspective reveals the subtly integrated "Rising Sun." The second design conjures the poetic image of a sunrise over a tranquil sea. The text gracefully skims across the water’s surface, encapsulated in a vivid interplay of fluorescent orange and indigo. This striking contrast breathes life into a dynamic and spirited image, exuding an aura of vigor and fresh potential.

Together, these designs do more than represent—they evoke the dawn's promise and the coach's indomitable will, wrapped in the textured, tactile elegance of Risograph.