Coffee Fantasy 01 - Ethiopia Buufata Konga

Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

Ethiopia Buufata Konga is based on the origin of the beloved berries. Set in 16th century Ethiopia, The Sleepless Monastery (1671) tells how the goat herder Kaldi notices the hyperactive behaviours of his goats after having red berries. The flock becomes abnormally. It comes to the discovery of coffee trees after investigation. The coffee discoverer - goat, is transformed into the protagonist of the poster. Dressed in Ethiopian tribal clothes, a goat savouring coffee beans picked from the grasses is depicted as personification of the initial step of coffee making - bean picking.