Art Out-of-the-box

2022, Hong Kong

Design Director: Woody Chau

Art Director: Can Chan

Designer: Rita Leung

Jockey Club Community Sustainability Fund - Art Out-of-the-box Project, with the theme of "Local Hong Kong", through 4 creative art activities, to let children experience the fun of art creation at home and raise their sense of belonging in the city.

The key visual of the activity uses the dash symbol in "out-of-the-box" to bring out the concept - to think in different way. Dash's horizontal line can be seen as a boundary or as a line drawn by an artist. The key to creativity lies in the conversion of concepts. With this idea, we try to flexibly integrate "-" into the title, whether it is the stroke of the Chinese title or the dash in the English word "out-of-the-box". Combined with the bright three primary colours— red, yellow and blue, to brings out a sense of relaxation and joy.